| While this may seem like a given, we think it makes us pretty unique. Some people say they're going to accomplish something, but when they realize doing it will take some effort, they don't see it through. We take the exact opposite approach at Mitsubishi Caterpillar Forklift America Inc. ("MCFA"). The harder something is to accomplish, the more we throw ourselves into it. Is it a challenge to deliver on every promise we make? Absolutely. Do we relish doing everything we can to meet that challenge? Definitely.
When MCFA was formed, we knew we were onto something. Two major companies, Mitsubishi Heavy Industries, Ltd. ("MHI") and Caterpillar Industrial Inc. ("CII"), saw that each had different qualities and strengths that when combined would create a powerhouse in the material handling industry. MHI brought manufacturing and engineering prowess and a well-known brand name to the table. CII offered product support savvy, a strong dealer network and its own worldwide brand identity.
We knew then as we know now that MCFA offers a rare blend of manufacturing and marketing ingenuity that makes us stand out from our competitors. We also know that this resourcefulness comes from the group of diverse and forward-thinking people that make up the backbone of MCFA. We're people from a variety of cultures and backgrounds. We're people that possess a wide range of skills and talents. And what we all have in common is our relentless ambition to move our company forward.
That's why we're always finding new ways to refine the manufacturing process, increase efficiency, lower costs, expand product lines and develop even stronger supplier and customer relationships. After all, it's hard to move forward if you don't make promises for the future. |
